Sep 10
1
Google Places
Ignore This Post…
If you’re on Page 1 of Google. If you’re not, you may want to read further…
Businesses on the first page get 95% of all the leads.
For every 100 people who look for your business
* 1st place gets 41 to 45 of them
* 2nd place gets 11 to 18
* 3rd place gets 7 to 15
* 4th through 9th gets 2 each
* and last place on page 1 gets 3 to 4
Wow! Last place and they’re still getting leads.
And we won’t even talk about PPC which is returning about 2 or 3…
Now if you’re not on page 1…
There are some things you can do. I’m breaking some rules here because I’m not supposed to tell you how to do this yourself.
I’m supposed to tell you…
- that you should work on your business and not in it.
- hire the right people for the right job so it gets done right and costs less in the long run.
- use the spare time you find from hiring experts to spend time with friends and family
- you hire accountants to do your accounting, lawyers to do your lawyering, marketers to do the marketing
This is the number 1 thing you should do:
Make sure your Google Places Listing is 100% filled out.
- complete your business listing in every directory you can find
- geo target with photos
- social bookmark each listing
- have others add your listing to their map
That should get you on your way to top listings. Do the same for Yahoo and Bing. (This doesn’t work if you’re in Canada),
UBL.org is a great resource (cheap too at $30US per year) to keep your listing alive and well in other directories around the net. (Once again, not available in Canada)
If you’re unsure on what to do, pick up my book or DVD here to get you going. (Click on the image)
| Book | Dvd |
 |
 |
| $14.97 | $14.97 |
For the price of a few coffees, you could get that phone ringing pretty quickly.
Posted in SEO SEM by .
Aug 10
16
Cobweb Sites
We’ve seen them. A blog that has not been updated in a very, very, long time. Something like my blog. It’s been 3 months since my last post. Wow. Where does the time fly? This is a case of "do what I say, not as I do"…
This is what happens to most businesses when they start their website. There is a lot of excitement at first, then it dies off as the tedium sets in. And this is where a plan sets them apart from their competitors.
I sit down with my clients and have them commit to one article or video a week. Some have opted for twice a month and others once a month. But at no time can you post less than once a month. And that goes for autoresponders as well. Your customers and potential customers must receive at least one "touch" from you each month.
The most successful salesman in the world sent cards to his customers every month. Every customer. He never had to pay for yellow page, TV, or newspaper ads.
I am committing to one article / vid each month. That is doable and I won’t feel overwhelmed. And if I decide to add an extra post, that’s ok too. That’ll be a bonus.
See you in September.
May 10
27
Logos, Headers, Backgrounds and more
There are two places on the net I go to when ever I need any type of design done.
The first is 99Designs
I like the concept. You post your idea for a design and then you have artists from all over the world bid on your project. Pick the top 3 and ask for samples. Go with the one you like best. They have a 100% money back guarantee.
Services: Logos, Banners, Website, Themes, T-Shirts, Backgrounds, Stationary and more.
It’s much like elance or odesk or any of the other outsource places you can find on the net. I like this because it is specificaly aimed at design and the guarantee makes it a no brainer.
They start at around $150 and go up from there depending on your needs.
The second place I like is LogoNerds
They are very different from 99Designs. They have set prices for each project and then deliver it to you in 3 to 5 business days. Whether they do it in house or not, I don’t care. As long as it gets done when I’m in a hurry.
Services: Logos, Headers, Web and Print, and Mascot.
Their guarantee is not as strong as 99Designs. You get a free redraw. Thats it.
They are priced at $27, $47, and $97.
Each one has it’s place.
99Designs is more robust and offers more services but takes longer.
LogoNerds offer low cost, quick turnaround logos and banners.
Posted in Of Interest by .
May 10
17
If Marketing Was Flirting
Marketing – The Simple Explanation
Understanding practical marketing 101.
Finally, for all sales people out there, a real simple explanation of ‘Marketing’ – The buzz word in today’s business world:
1. You’re a man and you see a gorgeous gal at a party. You go up to her and say, “I’m fantastic in bed.” That’s Direct Marketing.
2. You’re at a party with a bunch of friends and see a gorgeous gal. One of your friends goes up to her and, pointing at you, says, “he’s fantastic in bed.”
That’s Advertising.
3. You see a gorgeous gal at a party. You go up to her and get her telephone number. The next day you call and say, “Hi, I’m fantastic in bed.”
That’s Telemarketing.
4. You see a gal at a party; you straighten your tie. You walk up to her and pour her a drink. You say, “May I?” and reach out to brush a piece of lint off her pants and then say, “By the way, I’m fantastic in bed.”
That’s Public Relations.
5. You’re at a party and see a gorgeous gal. She walks up to you and says, “I hear you’re fantastic in bed.”
That’s Brand Recognition.
6. You’re at a party and see a gorgeous gal. She fancies you, but you talk her into going home with your friend.
That’s a Sales Rep.
7. Your friend can’t satisfy her so he calls you.
That’s Tech Support.
8. You’re on your way to a party when you realize that there could be gorgeous chicks in all these houses you’re passing, so you climb onto the roof of one situated towards the center and shout at the top of your lungs, “I’m fantastic in bed!”
That’s Junk Mail.
Posted in Of Interest by .
May 10
9
SE Results In Less Than A Week
The site was created a week ago.
Marketing in earnest less then 24 hours ago. 4 spots out of 10.
40% market penetration is not too shabby.
More marketing to come …
Posted in SEO SEM by .
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Testimonials
Randy Stuppard is one of the most savvy business people that I know. He is known as "the guy who makes things happen."
I have been working with Randy for the past several years on my Life and Success Coaching business. I had the great opportunity to create a well-established coaching practice, but he gave me the tools and direction to create my own programs for "SEO for Women in Business" and "Life Coaching".
Without his instructions and guidance, I would not have been able to take my business that extra step; writing a book and creating my programs!
Nicole Gruendl
Nicole Gruendl - Life Coach